We started as an IT company in 2002 and things move fast in most businesses but especially in IT. We were constantly focused on customer service and uptime and very rarely if ever took the time to try and see the forest for the trees. We finally took a few steps back and let the waters calm to determine why it felt like we were spinning our wheels and never really propelling forward by empirical business measurements. It finally dawned on us that our marketing was outdated and we were using a hodgepodge of marketing techniques that produced little or no ROI. We realized that we must become versed in digital/online marketing and creating digital awareness. And in our search, we fortunately stumbled upon an company who are bona fide experts in digital awareness who culminated one location online for training so others may leverage expertise in all areas of online marketing taught by the leading experts in the field. Their online repository of information is constantly updated as this arena is in a constant state of flux. We quickly partnered with their portal offerings and became versed in all the major areas of online marketing. We have leveraged this synergy with our IT background to take our business to the next level and we have also incorporated the techniques we learned to create a new arm of services through related diversification as to leverage our new found knowledge/synergy two fold.